Brand assets
Schematik logo & brand assets
The wordmark, S mark, and app icon in every sanctioned pairing, SVG sources plus one-click high-resolution PNGs, with the typography and color system behind them.
Wordmark
SCHEMATIK logotype
Size guidance
Wordmark scale variants
80px+
60px
40px
20px
S mark
S mark variants
App icon
App icon & favicon
Brandbook
Typography & color
Typography
Display & wordmark, Vanity Expanded
Schematik
Labels & eyebrows, Vanity Condensed
Anyone can build hardware now
UI & body, Universal Sans Display
Used for product UI copy, buttons, labels, and longer reading text across the site and the app.
Color system, electronics families
Paper 100
#F0EDE4
Stone 900
#1C1917
Teal 900
#164b41
Lime 300
#c8e86a
Blue 400
#51A2FF
Fuchsia 400
#ED6AFF
Orange 400
#FB6F3F
Yellow 300
#FFDF20
Quick rules
- Default branding is Carbon on FR4; never pure black on pure white.
- On dark surfaces use Lime on Teal (the footer treatment) or FR4 on Carbon.
- Keep the PCB mounting-hole artwork visible, don't scale the wordmark below 20px tall.
- The app icon is always the Carbon S on a Copper disc; don't recolor it.